Rob Roy action shot

More than a decade and a half ago, Rob Roy realized that the Data center industry was going to experience unbelievable growth in all aspects of scope and consumption. It was at that time that he put forth his first patented design metrics for his Switch WDMD (Wattage Density Modular Design) program. Since that time, Rob Roy has added numerous patent claims to his portfolio and currently has more than 600 patent and patent-pending claims. Most of today’s Data Center companies use concepts that were first patented and introduced by Rob Roy as part of Switch WDMD. Not only is he the pioneer of many of the data center concepts and practices in use today by most practitioners in the industry, Rob Roy’s facilities have been using these practices for well over a decade.

Data center designs that were Patented and put to use in Switch’s Data Centers more than a decade before anyone else in the industry:

  • 100% hot aisle containment rows, using isolated pathways bringing heat up into a separated heat containment area.
  • Multi-system exterior wall penetrating HVAC units, designed to modularly adjust with density needs as well as reach the highest levels of sustainability.
  • Multi-color power systems to ensure elite performance levels of deployment, operability and security.
  • Power spine electrical pathway delivery (building design) ensures flexibility and sustainability, enabling capital expenditure intelligence.
  • Proprietary and patented Living Data Center (DCIM) Switch software that surpasses all current existing Data Center Infrastructure Management (DCIM) offerings.


Switch Shield

A dual 200-mph-rated roofing system to mitigate extreme weather conditions.

100% Hot Aisle Containment Rows

A heat containment cabinet platform that separates hot and cold air.

Wattage Density Modular Design

Three N+2 color-coded systems to deliver tri-redundant power and 100% uptime.

Multi-System Exterior Wall Penetrating HVAC Units

A multi-mode HVAC platform generating uninterruptible, high-efficiency cooling.


A steel infrastructure matrix that radiates cold to maintain temperature.

Living Data Center

An autonomous building management system that ensures data center efficiency.

  • The Switch T-SCIF (Thermal Separate Compartment in Facility) is a 100% heat containment cabinet platform specifically designed to power and cool more equipment per rack more efficiently than any other facility in the world. The Switch T-SCIF completely separates hot and cold aisles, ensuring the heat from equipment exhaust never blends with cold aisles in the data center, delivering the highest density and efficiencies possible.

  • Unique in the entire industry, the Switch TSC 500 is a multi-mode HVAC platform invented by Rob Roy. The TSC 500 sits completely outside of the building and works in tandem with Switch LIVING DATA CENTER to choose from three cooling options.

  • The Switch SHIELD redundant data center roofing system offers two independent individually rated 200-mph steel roof decks. The roof decks, located nine feet apart, are attached to the concrete and steel shell of the facility. The Switch SHIELD is designed to mitigate extreme weather conditions with zero roof penetrations and provide a roofing solution that is forever maintainable.

  • The Switch BLACK IRON FOREST temperature control system leverages Switch T-SCIF’s heat containment system architecture to prevent event impacts. The steel infrastructure matrix that supports the Switch T-SCIF system radiates cold-stored thermal energy and allows for the facility to achieve HVAC resiliency ratings above elite industry standards.

  • The Switch LIVING DATA CENTER (LDC) is a proprietary automatic building adjustment management system developed by SUPERNAP. The LDC program uses real-time vision and monitoring capabilities to react and make adjustments based on millions of daily data reads from more than 10,000 sensors. The LDC system ensures the SUPERNAP data centers are running in the most efficient manner possible every day of the year.

  • The Switch Wattage Density Modular Design allows SUPERNAP to guarantee 100% power uptime, an achievement maintained from day one. Each SUPERNAP facility is divided into three separate N+2 power systems which are color-coded red, blue or grey for absolute precision. Each client cabinet is given a primary power circuit and a fail-over power circuit, both of which come from two completely separate N+2 power systems. Because each client receives true system + system power, maintenance can be performed without interrupting service to anyone.